El diseño y la modernidad. Pioneros del diseño en la industria valenciana del mueble (1898-1986).

English 15 The Valencian furniture industry emerged in the late nineteenth century through the transformation of cabinet-making workshops into more complex production structures, enabling them to sustain short production runs of models for the domestic market drawn from catalogues containing the prevailing styles of foreign products. In this context of copying or reproduction, we regard those industrialists who took the risk of also developing their own products as pioneers of design in the Valencian furniture industry: this was true of Ventura Feliu, Juan Martínez Medina, GASISA, Mariner, Mariano García, José Martínez Peris, Federico Giner and José Pons Pedro, among others. One of the consequences of the end of the colonial system was a profound crisis in society, culture and the productive fabric, which convulsed Spain in the second half of the nineteenth century and imparted a pessimistic tinge to the turn of the century. In that tragic, desolate Spain of Unamuno, Baroja and company, only Modernism adopted a certain air of confidence in the future. CRISIS AND OPPORTUNITY: THE ORIGINS OF THE FURNITURE INDUSTRY

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