This opening-up towards Europe and the United States signified restoring contact with international design, and it was also the first stage of modernization in both domestic and work spaces, as well as in leisure spaces, thereby marking the beginnings of modernity in Spain in the sixties. This movement of reconnecting with the Modern was not achieved without deep-seated resistance and great misgivings. In the 1970s tourism became the country’s prime industry and a driver of modernization and social and territorial transformation. Europeanness became a positive value and the foreign was now desirable. A new nonconformist generation of young people was stirring all over Europe and also in Spain. This role that design played as a force for cultural change and an agent of economic development constituted its earliest “triumph”. The first policies of promoting design were English 18 PIONEERS OF MODERNIZATION THE TRIUMPH OF DESIGN (1970-1985)
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