El diseño y la modernidad. Pioneros del diseño en la industria valenciana del mueble (1898-1986).

English 19 A small group of young designers joined the previous generation: they included Xavier Bordils, the Nuc Group (Lola Castelló, Vicent Martínez, Daniel Nebot and Luis Adelantado), the Caps i Mans Group (Eduardo Albors, José Design made it possible to shake off the encumbrance of Spain’s sacrosanct “uniqueness”, and thereby went from being an agent of economic development in the 1960s to being an engine of social and cultural change in the 1970s. Being alert to what was happening beyond our borders became a necessity for the restless youth of the time. Experimenting, discovering, questioning models of behaviour, ways of being, became an essential requirement. Domestic, work and leisure spaces were radically transformed. instituted at the end of the 1970s through the Chamber of Commerce and the Valencia Fair, marking the end of that status as “pioneers”, in the sense of solitary trailblazers who successfully explored new territories. A NEW GENERATION OF DESIGNERS DESIGN AS AN ENGINE OF SOCIAL AND CULTURAL CHANGE

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